Daniel Areola Olaoluwa

As Media Aide to the Senior Special Assistant to the Governor of Lagos State, i am responsible for managing the public image, media relations, and communication strategies of the office. My duties include creating, curating, and publishing content across traditional and digital platforms; drafting speeches, press releases, and official statements; covering official activities and ensuring positive media visibility; coordinating with journalists and media houses; and supporting the SSA in effectively communicating policies, initiatives, and programs to the public. I also monitor media trends, led event campaigns and develop creative communication strategies that enhance the visibility of the office and it alignment with the Governor’s agenda.

• Manage media relations and public image of the office.
• Coordinate Event Campaigns and Media Relation for all event organized by the Senior Special Assistant to the Governor of Lagos State on Transportation
• Develop communication strategies aligned with the Governor’s agenda.
• Manage the Social media pages of the Senior Special Assistant to the Governor of Lagos on Transportation

Leads creative direction for media initiatives within the Christ Apostolic Church, Yaba Choir, enhancing visual and digital presence.

• Directed creative strategies and managed media production for the choir, enhancing their visual and digital presence.
• Developed and implemented visual content to support choir performances and outreach initiatives.

Led visual identity development and brand consistency for Digitaley Drive, collaborating with cross-functional teams to ensure effective brand communication.

• Developed comprehensive visual identities, including logos, color palettes, and typography, establishing a cohesive brand presence across all platforms.
• Ensured 100% adherence of all brand communication and materials to established brand guidelines, maintaining consistency and reinforcing brand integrity.
• Collaborated cross-functionally with content creators and social media managers to align visual identity with messaging, enhancing brand resonance with target audiences.

Developed innovative marketing strategies and visual content for AIESEC in Lagos, significantly boosting brand awareness and conversion rates.

• Designed and implemented innovative marketing campaigns and strategies that significantly increased Brand Awareness.
• Created compelling visual content and physical marketing designs that boosted attraction rates and achieved a 50% conversion rate.
• Developed and executed internal and external communication strategies, enhancing organizational reach and engagement.

Developed social media visuals and animations for Isiro App, enhancing brand communication and visibility among target audiences.

• Created impactful social media visuals and animations that effectively communicated brand messages.
• Contributed to increased brand visibility by crafting engaging content that resonated with the target audience.

Managed social media presence and digital advertising campaigns for Hyride E-Hailing, driving brand awareness and handling customer feedback.

• Managed comprehensive social media accounts, creating engaging visual content that drove public awareness and interaction.
• Achieved a 25% increase in Brand Awareness and ROI through optimized promotional ads across Google Ads, Instagram, Facebook, and Twitter.
• Streamlined customer complaint resolution for promotional ads, enhancing user satisfaction and brand reputation.

Provided creative direction for Eniola African Food Store, contributing to visual identity and brand presentation.

• Provided strategic creative direction for visual branding and marketing materials, enhancing brand appeal and market positioning.
• Oversaw the development of visual assets to align with brand identity and marketing objectives.